Research firm StrategyAnalytics released its third quarter report, the second quarter of the world's wearable equipment shipments reached 21.6 million units, an increase of 8% over the same period last year. In the first quarter, global wearable equipment shipments grew 21%. Analysts said China's low-cost fitness bracelet and the US high-end smart watch demand strong performance, and jointly promote the wearable equipment market growth.
It is worth mentioning that the Chinese manufacturer millet beyond Apple, Fitbit and other well-known manufacturers, first of all to wear equipment market global shipments champion, shipments in the second quarter up to 3.7 million, the market share of 17%.
In contrast, Apple's first quarter Apple market share rose from 16% to 13%, ranked third. However, the second quarter of Apple wearing equipment shipments still grow 56% over the same period last year, reaching 2.8 million units. Due to the lack of sports bracelet related products, Apple intelligence can only rely on AppleWatch a wear-resistant products in the opponent competition.
Fitbit ranked second in the second quarter, sales of 3.4 million, 16% market share, this level compared to 29% of the same period last year fell sharply. Analysts pointed out that Fitbit is facing the biggest problem is the product positioning is not clear, the face of millet bracelet and other cheap entry products and AppleWatch high-end smart watch up and down attacks.