Traditional car information shows independent, without any relevance. Dashboard, in the control, rear entertainment are independent, relatively simple to develop. Such a simple and independent subsystem is also very easy to achieve functional safety. However, with the development of advanced driving assistance (ADAS) technology, prospects for unmanned technology after the prospect of car status information shows that convergence is an inevitable trend. Similar to Tesla's large central control display is not yet popular, but regardless of the dashboard or console, switch to the trend of liquid crystal display more and more obvious.
Market research firm IHS in a report released in 2015, said that from 2015 to 2021, the car display system compound annual growth rate of more than 11% to 2021 when the market value reached 18.6 billion US dollars, more than the size of the market in 2015 About $ 9 billion. As the demand for audio and video entertainment, driving safety and automotive electronics continues to grow, OEMs are increasingly choosing to choose larger and more complex display systems in dashboards, midphones and other display applications. From 2015 to 2021, before the installed LCD console and LCD dashboard comprehensive growth rate can be more than 40%, the two display systems to 2021 annual shipments can reach 60 million units. The rise of the system shows a higher overall growth rate, may be more than 65%, to 2021 annual shipments will be more than 600 million units.
IHS believes that, due to China, Russia, India and other BRIC countries for post-installed navigation and other strong demand, but also the automotive display system, a driving force for the growth of global shipments. I also note that the past two years, after the installation of electronic mirrors in the field, from the chip to the program, domestic manufacturers become more and more can not be ignored power.
IHS's forecast for the automotive display system market has been very positive, but more than a year of development shows that the growth of the car display system may be more optimistic than IHS estimates at the end of 2015. In the UK market research firm Technavio latest forecast, 2017 to 2021 global automotive display system compound annual growth rate of up to 19%.
Whether it is electronic rearview mirror, large screen console, virtual instrument or header display (HUD) need to use the LCD screen. IHS predicted that by 2021, 7-inch and above the annual sales of automotive LCD screen up to 33.5 million, the annual compound growth rate of nearly 10%. 7-inch and above LCD screen is mainly used for center console and rear audio and video entertainment system, instrument LCD screen with 3-inch, 4-inch small size LCD screen, but 5 inches or even larger LCD screen is also a number of pioneer manufacturers Started for dashboard applications.